So much of what we do revolves around communication. That topic is a focus of this blog, largely because we at the company are building a communications tool. Which got us thinking about the importance of good communication when things go wrong. That, in turn, led us to thinking about crises in general - how people respond and how crises can be managed. As we looked around the web and crisis management articles, we pulled some common themes and suggestions, and compiled them here. You’re running a medical practice, so of course we’re not going to tell you and your team how to handle acute medical situations. And any crisis tends to require a similar process as in a medical emergency, so nothing here will be too new. Even so, and even though we’re not a PR firm, we hope that this will be a useful reminder that other situations may come up and help you prepare for them.